MADE Coffee, Personality Portraits, and Branded Content to Boot!

Okay, so, the goal at the start of 2018 was to post more often with less content. Aaaaaand, it’s April already. To bring these “Jolley Goods” up to speed, I’ve sifted through the first quarter of content and snagged some favorites.

Here’ what I’ve been up to so far in 2018:

MADE Coffee

An added bonus to MADE this month is that their long-awaited website is live and beautiful! I was stoked to contribute my imagery to the project, and you can see it throughout (click away)! Here are some screenshots- just click on either of them to visit the new MADE Coffee website!

Audrey Lane Collection

I have also been creating blog content for the Audrey Lane Journal. Here are some of my favorite posts as of late. Just click on one of the images to read that particular blog!

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Creative Mornings St. Pete

Number 9 Salon

East Coast Concrete

Personality Portraits

PCU Tropics

The soccer club I coach at recently announced a new professional partnership with Florida Tropics SC. We are amidst a rebrand of the site and other marketing materials, but I was able to create a fresh, new blog called “The Boot Room.” Check it out:

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Connect: iamracheljolley@gmail.com

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One Day Tampa Bay: I Got the Cover!

Back in September I participated in a community-wide photography project called “One Day Tampa Bay (ODTB).” Hosted by the Morean Arts Center, ODTB brought in more than 50 local photographers to document a full 24-hour day around the bay. Each photographer submitted their top 8 photos to be juried for a number of different showcase opportunities.

On the day the event took place, I was on my out of town for soccer. I only had about 45 minutes to shoot, and it was during the pre-sunrise/dawn time frame. With that in mind, I decided to document “The Calm Before the Storm” at one of my all-time favorite spots, Central Coffee Shoppe. After that, I headed to Northshore Park in hopes of an epic sunrise.

Lucky me, I was ecstatic to have an image from the coffee shop portion chosen for the juried exhibition during the Morean Arts Center’s holiday show. (please pardon my awkwardness as I am used to being behind the lens) 😀

odbt-exhibit

And more recently, one of my submissions from the sunrise was selected to be the cover for the ODTB coffee table book!

ODTB Cover

All of the funds raised from the sale of these books goes directly back into the arts community, here in St. Pete! If you’d like to snag one, you can do it here!

Connect: iamracheljolley@gmail.com

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Content Samples From July & August

Another bi-monthly update is here, and I’ve got to be honest. The number of pieces of content is starting to get too big to share it all. That’s a good thing, though. So, this is the last post I’ll do that features pretty much every piece of content I create over the course of two months. Next time (September/October wrap) I’ll be sharing my favorite pieces of content

So, this is the last post I’ll do that features pretty much every piece of content I create over the course of two months. Next time (September/October wrap) I’ll be sharing select pieces of content, whether it’s because of the success of it or because I just love it that much 🙂

Without any more delays, here’s the wrap for July and August, 2017.

MADE Coffee

I’ve been working with MADE Coffee for a little over five weeks now. Our goal is to collaborate to create a consistent, community-minded, organic following through authentic Instagram imaging.

Undoubtedly, the MADE can is the focus of their Instagram. But, staying in line with H2H Social’s vision, we wanted to humanize the brand. We started a “Meet ‘Em Monday” post where we feature a local vendor who carries the MADE brand.

And, here’s a fun, little animation to close out our first month of work together!

Creative Mornings St. Pete

Honestly, I can’t say how thankful I am to have met this amazing team of people. Being around like-minded, kind-hearted humans is something I’ve been missing in my every day, and these guys fill it in every way I could imagine! Oh, and here are the photos from July/August! 🙂

July

August

Number 9 Salon

As we enter our second year of business together, I am super excited for what the future holds at Number 9 Salon. These two months were filled with fresh ideas and great styling content. Stay tuned for more before the end of 2017!

Pinellas County United SC

I also started working with the soccer club I coach at, Pinellas County United SC. In addition to some brainstorming sessions, I am helping with social media marketing and website management. Here are some pieces of content, including blogs (at the bottom – click the image to read the post).

Salon Norrell

Through H2H Social I was contacted to create a minute-long video for Salon Norrell Aveda. They wanted to showcase their fun, dream job atmosphere. With all of my footage, I couldn’t help but make a second clip for them (“Primpin’ aint easy”). Check it out!

Connect: iamracheljolley@gmail.com

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March & April Work Samples

As we transition for Q1 to Q2 and from winter to spring, let’s recap with a few pieces of content from the last two months!

Number 9 Salon

Video has proven to be the most effective and engaging form of content on Number 9’s channels. Here are some user favorites from March and April.

USF Alumni

Again, I love dabbling in graphic design; especially when it’s for my alma mater! I was happy to help USF Alumni get the word out about their Spring Social.

Creative Mornings St. Pete

I joined the Creative Mornings St. Pete team as an event photographer. For the first go-round, I focused on capturing the event details, from signage to candid interactions. Check out the photos!

H2H Social

Never underestimate the power of simplicity. I loved making this content checklist for my company, H2H Social. It was a top performing post, too!

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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Update: January & February Content

G’day! It has been quite a few weeks since my last update, because things have gotten pretty busy around H2H Social HQ. Here’s an update on what I’ve been up to.

  • First off, I have been shooting more and more photography with the brands I’m working with. Below are some behind-the-scenes shots from Number 9 Salon, plus some fresh head-shots to help spruce up Thank You Mama’s website.
  • Here are some videos I made throughout January and February, including the world renowned Florida Heat Woodfire at the Morean Center for Clay, as well as new Number 9 Salon content, and a couple website videos for Thank You Mama; all located in downtown St. Petersburg.

Morean Arts Center

Number 9 Salon

Thank You Mama

  • I was also excited to do a few more graphic designs for social sharing. Check them out.

 

  • Lastly, after having a brainstorm with Number 9 Salon’s CEO, we wanted to create a fresh vibe on Instagram that would be more consistent with appearance. So, I created three forms (I call them “pillars”) of content: 1) black and white imagery/video 2) before and after polaroids 3) just great hair.

Here’s a screenshot of the final product, but you can also check out the Number 9 Salon Instagram, to see what it looked like before.

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Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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That’s A Wrap, November!

I’m a little bit later into the month of December than I’d like to be when posting this; however…it’s the moooost wonderful tiiiime, of the year! In Florida, this time of year is considered to be the peak of “season” for most small businesses, which also means, it’s “season” for me!

Let’s dive right in to a recap of November’s highlights!

I’ve been working on a little bit more graphic design than usual, and created these holiday assets for USF Alumni to send out via email blast, and through social media.

I recently teamed up with the Morean Arts Center/Chihuly Collection to ramp up their social media game. There is a lot more to come, but here we’ve got the #MannequinChallenge for each brand, as well as some photos to promote the gallery store.

It was another super fun month with Number 9 Salon! I seriously love being part of their tribe. Below you’ll see our fresh to death, #MannequinChallenge, plus two teasers from our “9 Days of Christmas” giveaway. Check out the whole campaign through December 9th, on the Number 9 Salon Facebook page. 

Last but definitely not least, I was able to work with transplanted artist, Michael Vahl. Vahl relocated to St. Petersburg from Los Angeles. A few months back, I shared a photo of his mural work on Instagram because I loved it so much. From there, we got to talking (never having met in person), and we ended up crushing this timelapse video of his latest project, “We The People.” Enjoy.

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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