Tag: storytelling

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Content Samples From July & August

Another bi-monthly update is here, and I’ve got to be honest. The number of pieces of content is starting to get too big to share it all. That’s a good thing, though. So, this is the last post I’ll do that features pretty much every piece of content I create over the course of two months. Next time (September/October wrap) I’ll be sharing my favorite pieces of content

So, this is the last post I’ll do that features pretty much every piece of content I create over the course of two months. Next time (September/October wrap) I’ll be sharing select pieces of content, whether it’s because of the success of it or because I just love it that much 🙂

Without any more delays, here’s the wrap for July and August, 2017.

MADE Coffee

I’ve been working with MADE Coffee for a little over five weeks now. Our goal is to collaborate to create a consistent, community-minded, organic following through authentic Instagram imaging.

Undoubtedly, the MADE can is the focus of their Instagram. But, staying in line with H2H Social’s vision, we wanted to humanize the brand. We started a “Meet ‘Em Monday” post where we feature a local vendor who carries the MADE brand.

And, here’s a fun, little animation to close out our first month of work together!

Creative Mornings St. Pete

Honestly, I can’t say how thankful I am to have met this amazing team of people. Being around like-minded, kind-hearted humans is something I’ve been missing in my every day, and these guys fill it in every way I could imagine! Oh, and here are the photos from July/August! 🙂

July

August

Number 9 Salon

As we enter our second year of business together, I am super excited for what the future holds at Number 9 Salon. These two months were filled with fresh ideas and great styling content. Stay tuned for more before the end of 2017!

Pinellas County United SC

I also started working with the soccer club I coach at, Pinellas County United SC. In addition to some brainstorming sessions, I am helping with social media marketing and website management. Here are some pieces of content, including blogs (at the bottom – click the image to read the post).

Salon Norrell

Through H2H Social I was contacted to create a minute-long video for Salon Norrell Aveda. They wanted to showcase their fun, dream job atmosphere. With all of my footage, I couldn’t help but make a second clip for them (“Primpin’ aint easy”). Check it out!

Connect: iamracheljolley@gmail.com

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More Videos!

And, the projects keep on rollin’! Take a look at some of the most recent clips I’ve created:

A few months back, I got involved with “Best of the Bay” Instagram nominee, DTSPeats. They started on Instagram, but just created a Facebook page to reach more people. So, I created a Facebook Video Ad, which yielded almost 100 quality followers, for less than $20; this totally proves that visuals are everything!

Working with the same brand, who wanted to grow their following, I pitched the idea to do an “At Home” segment, featuring products from local, DTSP grocers. The idea was to expand their base of advertisers from just restaurants and bars, to any type of food/drink vendor in the area. For the first one, I made pizza for a week!

Last, but not least, here’s another summer “hair how-to” for a local salon.

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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July Videos

Summer has been great so far! I’ve had the opportunity to really dive into some new video projects. Food and drinks are some of my top muses, so that has been super fun; while my appreciation for the salon/beauty industry is growing every day! Enjoy these July projects!

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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What’s In A Name? [Everything]

Why did I nix my photography brand (formerly #JolleyPhoto), and use my own name instead?

For the first time, I took a step back from my personal brand and treated myself like a client. It was a difficult thing to do, and it took a few trips back and forth from the drawing board; but, alas, here we are. So, back to the question: what’s the reasoning behind the changes? Well…

  • By 2020, 50% Of Workers Will Be Self-Employed

Sound crazy? Nah. It’s just us entitled millennials, doing what we do. Click here for the stats.

The economy gave millennials lemons; so, we are doing what any logical American would do. We’re making pizza instead.

Rather than continuing the traditional trend of fitting squares into circles, we are getting rid of the circles altogether. We are creating our own jobs, and our own teams; not because we are entitled, but because we never had a choice.

  • Your Word Is Your Brand

And attached to your word [and your brand], is a name. Whether it’s an entry-level position, or an entrepreneur, millennial professionals build a personal brand on a daily basis.

With the known fact that half of us will be self-employed by 2020, it seemed like a good idea to start building out my personal brand.

  • Staying Weird

It was really difficult for me to justify putting “storyteller, photographer, and soccer coach” as my description; mainly because 80% of other self-made(s) repeatedly told me, “you have to focus on one thing.” Sorry, guys, but I’m a bit stubborn.

For me, this is focusing on one thing. All three of my crafts are intertwined, and they are the fuel that keeps the creative process moving inside me. Without that, I have no brand.

So, despite the majority’s advice, here’s to staying weird!

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Photography & Me: From Then To Now

Photography has always been part of my path. It is safe to say that my affair with the art-form started in middle school. Whenever I would go on a trip, the number one priority on my packing list was disposable cameras (like, eight or nine of them). We’re talking late 90s, so digital was still an emerging and expensive technology; and, film wasn’t something I had been introduced to (yet).

Fate stepped in when I started high school. In order to attend a school outside of my “zoning area,” I had to take a class that was not offered at the school I was zoned for. So, graphic arts class became my fourth period go-to throughout my high school career. The class covered digital design, film photography, and screen-printing. We made t-shirts of our own designs, developed our own film, and made prints in a dark room. Talk about a creative kid’s dream world!

Photography was, of course, my favorite part of the class. We had a photo contest at the end of my junior year, and my entry ended up getting the most votes. That was the moment I really got hooked. I was enamored by the blending of creativity and competition.

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The contest-winning film photo, entitled “The Chair,” that got me hooked in high school.

When I went away to college, I fell back on disposable cameras again. Film wasn’t an option since I didn’t have a “real” camera to play with; that is, until I entered my first photojournalism course. I borrowed a Nikon at the beginning of the class, but with support from my amazing parents, I was able to get my hands on my very own DSLR. I knew photography would be something I pursued inside and outside of the classroom, and I think my parents did, too.

With the help of one of my greatest mentors (Beth Reynolds), I was able to tap into my own, personal brand of photography. I liked staying away from wide-angle shots and composition was a never-ending challenge to be tackled. Capturing the perfect shot will never be achieved, but it’s the times you come close that keep you motivated.

Ultimately, photography was the anchor that gave me weight as a journalist, and kickstarted my professional career with AOL. It showed me that I can tell a pretty good story with my Nikon. The union of writing and photography, plus some videography, helped me discover my current role and newest passion: social media marketing.

These days I utilize photography for work, but I also maintain my own brand on Facebook, with a focus on portraits and live events.

Looking back at how the stars aligned, I guess one could say it was meant to be. For me, photography is love. And love always finds a way. 

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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