Ending 2018 with Micro-Video, Website Content, & Product Photos

2018 was a great year – full of growth, opportunities, and experiences I’ll be forever grateful for. Before I make a pretty exciting announcement regarding 2019 and the future of H2H Social (and me), let’s round out this great year with some of the final [branded content] touches from Q4.

Creative Mornings Global Summit

MADE Coffee

Canvas Fashion Gallery

Hitchhike Superfoods

Social media content

Website content

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Number 9 Salon

Audrey Lane

Tap an image to read the blog.

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Trinity Surfaces

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Connect: iamracheljolley@gmail.com

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New Quarter, New Projects!

Another busy quarter is in the books, and I’ve compiled some of my favorite content from throughout it.

Hitchhike Superfoods

Toyota USA

MADE Coffee

Creative Mornings St. Pete

That Dog Ice Cream

There are some fun projects coming up in August and September, so stay tuned for those updates!

Connect: iamracheljolley@gmail.com

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One Day Tampa Bay: I Got the Cover!

Back in September I participated in a community-wide photography project called “One Day Tampa Bay (ODTB).” Hosted by the Morean Arts Center, ODTB brought in more than 50 local photographers to document a full 24-hour day around the bay. Each photographer submitted their top 8 photos to be juried for a number of different showcase opportunities.

On the day the event took place, I was on my out of town for soccer. I only had about 45 minutes to shoot, and it was during the pre-sunrise/dawn time frame. With that in mind, I decided to document “The Calm Before the Storm” at one of my all-time favorite spots, Central Coffee Shoppe. After that, I headed to Northshore Park in hopes of an epic sunrise.

Lucky me, I was ecstatic to have an image from the coffee shop portion chosen for the juried exhibition during the Morean Arts Center’s holiday show. (please pardon my awkwardness as I am used to being behind the lens) 😀

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And more recently, one of my submissions from the sunrise was selected to be the cover for the ODTB coffee table book!

ODTB Cover

All of the funds raised from the sale of these books goes directly back into the arts community, here in St. Pete! If you’d like to snag one, you can do it here!

Connect: iamracheljolley@gmail.com

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Closing Out 2017

Looking back on the last 365 days brings one word to mind: wow. Near the end of 2016 I wondered if my corporate burnout would ever go away. I was uninspired, I lacked motivation, and overall, it was just a really tough time for me creatively.

2017 is proof that if you want something bad enough, the work ethic comes naturally. I’ve worked harder than I’ve ever worked before. Throughout the hard work, my creativity began to flicker again, and it feels like I’ve finally got my groove back.

During 2017 my company, H2H Social, tripled in size, I returned to coaching club soccer, and I got insanely lucky with new friendships.

So, here are some of the content highlights from September through the end of 2017. To my new friends, old ones, clients, and family – I’m lucky to know you and to be a part of your tribe. Thank you. I look forward to seeing what we come up with in 2018 🙂

Number 9 Salon

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MADE Coffee

 

Audrey Lane Collection

Trinity Surfaces

Creative Mornings

School of Rock & Rye (education event)

Connect: iamracheljolley@gmail.com

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Update: January & February Content

G’day! It has been quite a few weeks since my last update, because things have gotten pretty busy around H2H Social HQ. Here’s an update on what I’ve been up to.

  • First off, I have been shooting more and more photography with the brands I’m working with. Below are some behind-the-scenes shots from Number 9 Salon, plus some fresh head-shots to help spruce up Thank You Mama’s website.
  • Here are some videos I made throughout January and February, including the world renowned Florida Heat Woodfire at the Morean Center for Clay, as well as new Number 9 Salon content, and a couple website videos for Thank You Mama; all located in downtown St. Petersburg.

Morean Arts Center

Number 9 Salon

Thank You Mama

  • I was also excited to do a few more graphic designs for social sharing. Check them out.

 

  • Lastly, after having a brainstorm with Number 9 Salon’s CEO, we wanted to create a fresh vibe on Instagram that would be more consistent with appearance. So, I created three forms (I call them “pillars”) of content: 1) black and white imagery/video 2) before and after polaroids 3) just great hair.

Here’s a screenshot of the final product, but you can also check out the Number 9 Salon Instagram, to see what it looked like before.

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Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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What’s In A Name? [Everything]

Why did I nix my photography brand (formerly #JolleyPhoto), and use my own name instead?

For the first time, I took a step back from my personal brand and treated myself like a client. It was a difficult thing to do, and it took a few trips back and forth from the drawing board; but, alas, here we are. So, back to the question: what’s the reasoning behind the changes? Well…

  • By 2020, 50% Of Workers Will Be Self-Employed

Sound crazy? Nah. It’s just us entitled millennials, doing what we do. Click here for the stats.

The economy gave millennials lemons; so, we are doing what any logical American would do. We’re making pizza instead.

Rather than continuing the traditional trend of fitting squares into circles, we are getting rid of the circles altogether. We are creating our own jobs, and our own teams; not because we are entitled, but because we never had a choice.

  • Your Word Is Your Brand

And attached to your word [and your brand], is a name. Whether it’s an entry-level position, or an entrepreneur, millennial professionals build a personal brand on a daily basis.

With the known fact that half of us will be self-employed by 2020, it seemed like a good idea to start building out my personal brand.

  • Staying Weird

It was really difficult for me to justify putting “storyteller, photographer, and soccer coach” as my description; mainly because 80% of other self-made(s) repeatedly told me, “you have to focus on one thing.” Sorry, guys, but I’m a bit stubborn.

For me, this is focusing on one thing. All three of my crafts are intertwined, and they are the fuel that keeps the creative process moving inside me. Without that, I have no brand.

So, despite the majority’s advice, here’s to staying weird!

Photography & Me: From Then To Now

Photography has always been part of my path. It is safe to say that my affair with the art-form started in middle school. Whenever I would go on a trip, the number one priority on my packing list was disposable cameras (like, eight or nine of them). We’re talking late 90s, so digital was still an emerging and expensive technology; and, film wasn’t something I had been introduced to (yet).

Fate stepped in when I started high school. In order to attend a school outside of my “zoning area,” I had to take a class that was not offered at the school I was zoned for. So, graphic arts class became my fourth period go-to throughout my high school career. The class covered digital design, film photography, and screen-printing. We made t-shirts of our own designs, developed our own film, and made prints in a dark room. Talk about a creative kid’s dream world!

Photography was, of course, my favorite part of the class. We had a photo contest at the end of my junior year, and my entry ended up getting the most votes. That was the moment I really got hooked. I was enamored by the blending of creativity and competition.

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The contest-winning film photo, entitled “The Chair,” that got me hooked in high school.

When I went away to college, I fell back on disposable cameras again. Film wasn’t an option since I didn’t have a “real” camera to play with; that is, until I entered my first photojournalism course. I borrowed a Nikon at the beginning of the class, but with support from my amazing parents, I was able to get my hands on my very own DSLR. I knew photography would be something I pursued inside and outside of the classroom, and I think my parents did, too.

With the help of one of my greatest mentors (Beth Reynolds), I was able to tap into my own, personal brand of photography. I liked staying away from wide-angle shots and composition was a never-ending challenge to be tackled. Capturing the perfect shot will never be achieved, but it’s the times you come close that keep you motivated.

Ultimately, photography was the anchor that gave me weight as a journalist, and kickstarted my professional career with AOL. It showed me that I can tell a pretty good story with my Nikon. The union of writing and photography, plus some videography, helped me discover my current role and newest passion: social media marketing.

These days I utilize photography for work, but I also maintain my own brand on Facebook, with a focus on portraits and live events.

Looking back at how the stars aligned, I guess one could say it was meant to be. For me, photography is love. And love always finds a way. 

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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