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Cheers to another year of creating and building relationships- the best is yet to come!

First, before I get to the normal nitty gritty, a big part of 2022 was developing a concept I’ve had in my head for almost a decade. Rise Up Soccer Club is a complete labor of love, and I have been joined by four former teammates/soccer colleagues to bring it to life. In the spring, we will hit the ground running at our pilot school. We will be bringing the beautiful game to girls throughout the community and eventually, the world. Read more about this longtime coming endeavor, here. And, if you are able to donate, we are still fundraising to get off the ground in the spring. So, you can donate here if you are interested.

Now, switching gears to get us back to the regularly scheduled programming.

A lot of the day-to-day content work is featured on my social channels these days, via Rachel Jolley or H2H Social. But, to keep the blog train on the tracks- here are some of my favorite work samples from 2022:

MADE Coffee

Mother Kombucha

Daily Eats

Luv Child

Green Lemon

Miss Crit X Creative Pinellas/Mother Kombucha

Happy 2022! My most recent post before this one is titled “Q1 + Q2 of 2021.” Clearly, I got a little busy! I’ve no complaints and feel incredibly lucky. I never take for granted the fact that I am given the opportunity to do what I love each and every day.

After the total whirlwind that was 2020 and 2021, I am currently at max capacity as far as clients go. It has taken 5 years to get to this point, but it has been worth every second. Q4 of 2021 marked my most fruitful one to date (since April of 2016).

I remember when I started out with H2H Social and I was infatuated with the Steve Jobs story. His mindset and approach inspired me to gamble on myself. I’d like to share one of his quotes that seemed fitting when I started this journey, and is still relevant now…

“Unless you’ve got a lot of passion about this, you’re not gonna survive. You’re gonna give it up. So, you’ve got to have an idea or a wrong you want to right that you’re passionate about. Otherwise, you’re not gonna have the perseverance to stick it through.”

Without further ado, here are some work samples that rounded out 2021.

Mother Kombucha

Jimmy Breen

CMSP

MADE Coffee

Number 9 Salon

Headshots

Time is flying so before it’s Christmas, I figured I’d share some recent work! Things are starting to normalize a bit with more in-person opportunities and events. It’s an exciting and refreshing time. Inspiration seems to be everywhere and my gratitude is forever growing. I am excited to see what else 2021 has in store.

Lifestyle Shoot with Sommer

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A Shoot in the Woods with Nikki

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MADE Coffee

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CMSP

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Number 9 Salon

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Read the most recent Trinity Surfaces blogs I’ve written here.

Read the most recent Audrey Lane blogs I’ve written here.

I’ve been meaning to post an update for a few months, but here we are. It has been almost a year since my last blog of work samples. I am grateful that I’ve had and continue to have work during these very strange times. Navigating the daily grind has been its own full time job, in addition to the normal work week. I know I’m not alone – so, to the hustlers who are being affected and to frontline heroes, I salute you! Keep pushing on, we will get through this.

The pandemic brought lots of curveballs for the businesses I work with. From small business owners adding an HR role to their plate to organizations memorizing the always evolving CDC Guidelines, it has been a whirlwind to say the least. True colors have been shown across the board, and I am proud of the work we’ve done together.

A lot of the work I do has stayed the same- photoshoots, micro-videos, and copywriting. But, the angle and perspective/voice have shifted. I’ll let the content do the communicating. Enjoy and stay safe!

MADE Coffee

Number 9 Salon

Toyota USA

Florida Pure Sea Salt

Little Black Box Baked Goods

Urban Stillhouse x Dame Design House

Trinity Surfaces

If you’re reading this blog close to when it is posted, your new normal includes wearing a mask whenever you leave the house, spending time with loved ones through screens, and a lingering thought that goes something like, “will things ever be the same?”

It is crazy to think that there was even a 2020 before any of this began. It feels like it has been present since the new year hit. Before social distancing and government shutdowns, I did get some new work completed. Also worth noting: I’ll be posting another blog soon about branded communication and messaging I helped create during the pandemic.

But, for now, here are some work samples from Q1 of 2020!

Headshots

Musician portraits

Florida Pure Sea Salt

MADE Coffee

Creative Mornings SP

Number 9 Salon

Trinity Surfaces (blog content)

After the passing of Kobe Bryant just a few days ago, I came across his Oscar award winning short film entitled “Dear Basketball” – which, you can watch here. It was so perfectly done, and it made me think about what I would write if I were to pen a letter to football (soccer). I just started writing, and I wanted to have it documented here. So, here goes…

To: Football 

[Inspired by Kobe Bryant]

The first time we met, I knew you were different. At just five years old, I knew you were so much different than anyone else I knew. It was love at first touch.

Throughout the years that followed that first encounter, you would end up teaching me so much about life and about myself. The traits that came from our time together run through my veins every day, and are at the core of who I am as a human being.

Humility, respect, discipline, perseverance, gratitude, and the value of hard work— you gave me all of this, and more.

When my body began to fail me and I knew it was time to hang up my boots, you lingered in my head. It seemed like you were playing games with me- I even resented you for a time. I wanted to write you off, cut you off- cold turkey. But, you wouldn’t let me go. Instead, you stayed and you waited so patiently for me.

The battle scars you honored me with became reminders of a life full-lived. They reminded me of a feeling that my life wasn’t complete without. I couldn’t be angry with you anymore. After all, most good things do end at some point. Don’t they?

Or, do they?

It is the infinitely unfinished business we have together that moves me forward and pushes me to stay with you. Although our relationship has evolved and changed, you will always be my first love.

Thank you for the gifts you so effortlessly gave, and thank you for not letting me go. I am eternally grateful for every moment we spend together.

Thank you, thank you, thank you, thank you- forever.

Always yours: #14

It’s not officially summertime yet, but the Florida heat says otherwise. Before I go outside and do a rain dance, I wanted to update the Jolley Goods blog with some fresh content from Q1 and Q2 of 2019! If you make it all the way to the end of this post, you’ll also find news about this past season in coaching, an H2H Social update, and some photos from an event I was able to help out with in May for Pet Pal Animal Shelter!

Okay, you know the drill! Here are my favorite work samples from the past few months…

MADE Coffee

Number 9 Salon

Creative Mornings St. Pete

Gayoso Plastic Surgery (BTS)

PupActive

Personality Portraits

Trinity Surfaces (blog content)

Audrey Lane (blog content)

2018-2019 Soccer Season

I started with this squad in mid-2017, so this past year marked our second season together. The team (U15 when we started) had been formed from a few different groups of players, so I preached the importance of chemistry from the get-go.

Our first season together, the team came in second to last place in their division and didn’t make it through the first round of Commissioner’s Cup play (the annual, regional/state competition that we work all season for).

This year – through extra training sessions and a ton of team bonding – the tides changed drastically from the first season to this one. The team went nearly undefeated in their division (only losing two matches) and placed second in Commissioner’s Cup regional play before advancing to the state final four where they lost in the semi-finals.

It was awesome to work with such a special group of kids.

H2H Social Update

Since 2016, I’ve been dedicated to growing the H2H Social brand as a progressive marketing option for businesses. The goal was not to have the biggest client list, but to create a network of brands who can enjoy the benefits of an in-house social media specialist without the big agency pricepoint.

I’m happy to announce that in Q1 of 2019, I started partnering with video pro, Christina Rosetti. She has become an integral part of what H2H Social offers, and I am so excited about the future!

Check out what we’ve whipped up so far via the H2H Social Vimeo page. And, as always, if you need help with social media, send us an email: Hello@H2H.social

Pet Pal’s Puppy Love Event

Last, but certainly not least, I had the (super amazing) opportunity to volunteer for Pet Pal’s annual benefit called “Puppy Love.” As a “puppy pimper,” I had a sincerely difficult job to do (that’s sarcasm, by the way). Walking around with puppies and accepting donations for the shelter was seriously a privilege and I am hopeful I’ll get the chance to do it again next year!

Connect: iamracheljolley@gmail.com