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Closing Out 2017

Looking back on the last 365 days brings one word to mind: wow. Near the end of 2016 I wondered if my corporate burnout would ever go away. I was uninspired, I lacked motivation, and overall, it was just a really tough time for me creatively.

2017 is proof that if you want something bad enough, the work ethic comes naturally. I’ve worked harder than I’ve ever worked before. Throughout the hard work, my creativity began to flicker again, and it feels like I’ve finally got my groove back.

During 2017 my company, H2H Social, tripled in size, I returned to coaching club soccer, and I got insanely lucky with new friendships.

So, here are some of the content highlights from September through the end of 2017. To my new friends, old ones, clients, and family – I’m lucky to know you and to be a part of your tribe. Thank you. I look forward to seeing what we come up with in 2018 ūüôā

Number 9 Salon

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MADE Coffee

 

Audrey Lane Collection

Trinity Surfaces

Creative Mornings

School of Rock & Rye (education event)

Content Samples From July & August

Another bi-monthly update is here, and I’ve got to be honest. The number of pieces of content is starting to get too big to share it all. That’s a good thing, though. So, this is the last post I’ll do that features pretty much every piece of content I create over the course of two months. Next time (September/October wrap) I’ll be sharing my favorite pieces of content

So, this is the last post I’ll do that features pretty much every piece of content I create over the course of two months. Next time (September/October wrap) I’ll be sharing select pieces of content, whether it’s because of the success of it or because I just love it that much ūüôā

Without any more delays, here’s the wrap for July and August, 2017.

MADE Coffee

I’ve been working with MADE Coffee for a little over five weeks now. Our goal is to collaborate to create a consistent, community-minded, organic following through authentic Instagram imaging.

Undoubtedly, the MADE can is the focus of their Instagram. But, staying in line with H2H Social’s vision, we wanted to humanize the brand. We started a “Meet ‘Em Monday” post where we feature a local vendor who carries the MADE brand.

And, here’s a fun, little animation to close out our first month of work together!

Creative Mornings St. Pete

Honestly, I can’t say how thankful I am to have met this amazing team of people. Being around like-minded, kind-hearted humans is something I’ve been missing in my every day, and these guys fill it in every way I could imagine! Oh, and here are the photos from July/August! ūüôā

July

August

Number 9 Salon

As we enter our second year of business together, I am super excited for what the future holds at Number 9 Salon. These two months were filled with fresh ideas and great styling content. Stay tuned for more before the end of 2017!

Pinellas County United SC

I also started working with the soccer club I coach at, Pinellas County United SC. In addition to some brainstorming sessions, I am helping with social media marketing and website management. Here are some pieces of content, including blogs (at the bottom – click the image to read the post).

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Salon Norrell

Through H2H Social I was contacted to create a minute-long video for Salon Norrell Aveda. They wanted to showcase their fun, dream job atmosphere. With all of my footage, I couldn’t help but make a second clip for them (“Primpin’ aint easy”). Check it out!

Connect: iamracheljolley@gmail.com

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May & June, That’s A Wrap!

It has been another busy month, and I couldn’t be more happy about it! A major highlight to note: I won¬†“Best Local Social Media Professional” for Mashable’s Social Media Day¬†Tampa Bay 2017! Look for a separate post about that coming up, but for now, here are some work samples from May and June!

Creative Mornings St. Pete

I love being a piece of the Creative Mornings puzzle via the local [St. Pete] chapter. Every month I get to help out by snapping images from the events. These are some of my favorite captures from May and June’s events.

May

 

June

 

Number 9 Salon

In May and June, Number 9 Salon wanted to focus on trending topics, so naturally festival inspired videos and pride-infused content were our go-tos. Enjoy!

 

Morean Center For Clay

Joe Pintz’s solo show at the Morean Center for Clay turned everyday objects into masterpieces. I was able to create some content for them to help tell that story.¬†

 

USF Alumni 

Here are some super-fun content samples that did well in May and June for USF Alumni, Pinellas.

 

H2H Social

Social Media Day 2017 was a hit! Here’s the back-story of the celebration, where I also worked in a CTA to “Vote for Rachel” for best social pro in Tampa Bay! (It worked because later that day, I won!)

DTSPeats
“At Home With DTSPeats” is a fun way to give a recipe to followers through video. I’m already cooking up next month’s feature!

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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March & April Work Samples

As we transition for Q1 to Q2 and from winter to spring, let’s recap with a few pieces of content from the last two months!

Number 9 Salon

Video has proven to be the most effective and engaging form of content on Number 9’s channels. Here are some user favorites from March and April.

USF Alumni

Again, I love dabbling in graphic design; especially when it’s for my alma mater! I was happy to help USF Alumni get the word out about their Spring Social.

Creative Mornings St. Pete

I joined the Creative Mornings St. Pete team as an event photographer. For the first go-round, I focused on capturing the event details, from signage to candid interactions. Check out the photos!

H2H Social

Never underestimate the power of simplicity. I loved making this content checklist for my company, H2H Social. It was a top performing post, too!

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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TED Talk: Passion Triumphs Over Failure Every Time

A few years back I hit a roadblock professionally (also known as “writer’s block), and a near/dear friend of mine sent me this TED Talk given by Elizabeth Gilbert, the author of Eat, Pray, Love.

From time to time I revisit the talk, and I love sharing it with fellow creatives/professionals.

If you enjoy a good TED Talk, regardless of your passion or industry, this is a must-watch that can be used over and over again.

Quotable from the talk:

“I loved writing more than I hated failing at writing.”

Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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Update: January & February Content

G’day! It has been quite a few weeks since my last update, because things have gotten pretty busy around H2H Social HQ. Here’s an update on what I’ve been up to.

  • First off, I have been shooting more and more photography with the brands I’m working with. Below are some behind-the-scenes shots from Number 9 Salon, plus some fresh head-shots to help spruce up Thank You Mama’s website.
  • Here are some videos I made throughout January and February, including the world renowned Florida Heat Woodfire at the Morean Center for Clay, as well as new Number 9 Salon content, and a couple website videos for Thank You Mama; all located in downtown St. Petersburg.

Morean Arts Center

Number 9 Salon

Thank You Mama

  • I was also excited to do a few¬†more graphic designs for social sharing. Check them out.

 

  • Lastly, after having a brainstorm with Number 9 Salon’s CEO, we wanted to create a fresh vibe on Instagram that would be more consistent with¬†appearance. So, I created three forms (I call them “pillars”) of content: 1) black and white imagery/video 2) before and after polaroids 3) just great hair.

Here’s a screenshot of the final product, but you can also check out the Number 9 Salon Instagram, to see what it looked like before.

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Envelope on Apple iOS 9.3 iamracheljolley@gmail.com

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